The upcoming research aims to provide a suitable model for advertising cultural products. In this research, the process of advertising cultural products in the media space of the country (television, newspapers and magazines) and its changes and developments have been investigated and scrutinized from different angles and according to the dimensions, components, indicators, effective factors and Its features should be presented as a suitable, comprehensive and integrated local model for advertising cultural products. The approach used in the present research is quantitative and qualitative (mixed) method. The statistical research community includes academic experts and scientific and executive professionals active in the field of advertising cultural products and media space, which is based on the views of 18 experts and 385 advertising activists with the systemic approach of Strauss and Corbin, during three stages of open and central coding. and selected, 50 concepts and 12 categories were extracted. Among these, advertising of cultural products as the central category and 11 other items formed the basis of the data theory of the research. The findings showed that of the four main categories of causal, central, strategic conditions and consequences, respectively, government policies based on supporting cultural productions and changing attitudes towards their products or commodities, having an advertising and information program, institutional trainings at the two levels of producers and family institutions, and emphasis on preserving the identity and original values of society have the highest level of emphasis. Therefore, within the framework of theoretical research literature, experts' point of view and the use to Grounded Theory, a proposed model for advertising cultural products in Iran's media space was designed and compiled.

Today, the reinforcement of non-oil export is one of the strategic objectives of the country, which special attention to it can lead to economic growth. On the other hand, one of the most important ways to increase exports is to improve the performance of exporters. According to the importance of this issue, this research investigated the effect of marketing effectiveness, marketing capabilities and market oriented export on export performance. The statistical population is the managers and experts of 70 companies producing and exporting software in Tehran. Regarding the narrow statistical population of this study, 410 questionnaires were distributed by convenience sampling approach in which 210 questionnaires were considered as suggested by Morgan-Kerjcy. Data was analyzed using the structural equation model. The results showed that promoting market oriented export in cultural software exporters can affect marketing effectiveness, marketing capabilities and export performance, and by increasing marketing capabilities, the marketing effectiveness and export performance can be affected. Another result was the positive impact of marketing effectiveness on export performance.

This research aiming to study the effects of exports of cultural products on globalization, initially represents the concept of globalization, the factors affecting it and its consequences, and then states the critical theory on the cultural products. Afterwards, the two types of cultural products are introduced and the relation between the phenomenon of globalization and cultural products and also its relation with the culturizing industry are described. This study is functional in terms of purpose and correlational in terms of implementing method. The results from the investigation indicates that according to the viewpoints of the experts, the components of culture management, culture value, and the structural dimension are ranked from first to third in terms of affecting the phenomenon of globalization. The results also show that there is a significant relation between exports of cultural products and the dimensions of culture structure, culture management and culture value. It was also proved that there is a significant relation between exports of cultural products and the phenomenon of globalization.

Purpose: Food security is a critical global challenge that is influenced by research and innovation in the field. Therefore, the objective of this study is to analyze the scientific output of developing countries in food security and examine its relationship with patents and Gross Domestic Product (GDP).Methodology: This applied research utilized the Scientometric approach. A total of 8,416 papers published between 1992-2023 in the field of food security by developing countries were included in the study using citation databases from Clarivate Analytics. Additionally, patent registrations from the WIPO database and GDP data from the World Bank were analyzed. Information was collected through note-taking, and the data was analyzed using Pearson's correlation coefficient.Findings: The findings reveal an upward trend in the publication and citation of scientific outputs related to food security in developing countries. China has higher numbers of papers, patents, GDP, and food production index compared to Iran, Japan, and South Korea. There is also a positive correlation observed between population and the number of papers, gross production and the number of papers, food production and the number of published papers, as well as the number of patents and papers citing scientific outputs of countries.Conclusion: These results highlight the significant relationship between increasing scientific output, GDP, the number of patents, and food security. Greater emphasis on food security contributes to enhanced scientific output, GDP, and innovation. Similarly, increasing scientific output, GDP, and innovation positively impact food security in countries.Value: This study emphasizes the importance of scientific outputs in driving technological advancements, innovations, and ultimately, ensuring food security in developing countries.

Nowadays the effect of cultural industries on GDP, economic growth, social welfare and development of international exchanges is very significant. Therefore cultural activities are to become one of the most fundamental principles of the world economic system. Accordingly, due to the richness and wealth of Iran in terms of cultural products, it is necessary to look at this matter in a different manner and to identify factors which affect the demand for this type of product in order to systematically improving structure of supply and the economy of culture. This study aimed to carry out the composition and classification of factors which affect the demand for products of Iranian culture in domestic market. A qualitative study based on grounded theory, using interviews of 30 artists, scholars and cultural activists with snowball sampling method were conducted. Data analysis were done according to the developed grounded process model. Then, 182 concepts in 4 aspects of: "Stimulating the demand", "creating the demand", "supplying of the demand" and "repeating the demand" were modeled. The reliability of coding was verified with retest reliabilty percentage of 1.52.

This paper investigates the factors behind the national unity with regard to cultural geographic elements in Iran. Iran is located in north east of the Middle East, and has 68 million populations. The Islamic religion (Shi"ite Muslim) is the most powerful unifying force in Iran. The discovery of oil in Iran in 1908 has served to bolster Iranian nationalism. Farsi, the language of Iran"s dominant ethnic group, is the first language of most of Iran"s people. However, because of Iran"s geographic barriers, many Iranians have a greater allegiance to their local ethnic group than to the nation. The Kurds, Azari, Lurs, Qashqai ,Arabs, Turkman, Baluchi are tribally organized. They have great pride in their ancestry, and their tribal loyalties are far stronger than any national ties. The objective of this article is to provide a voice about alliance or weakness of national unity in Iran for government official, and for the public in general. This information also is of value to Iranian themselves as they face an uncertain future. Archival material and historical document are analyzed to learn about Factors effecting on national unity. The results of this study critically identifies cultural (religion, language, music), economical (oil), political- (state policy) and social factors (lifestyle) effecting on national unity in Iran.

Today, exports and, in particular, the marketing sector in this area have been raised as a factor for competitive advantage for developing and developed countries. On the other hand, the export of cultural products as products that can represent the real and cultural image of our country and is a significant contribution to the export of non-oil products has been taken into account in recent years in various ways. Undoubtedly, identifying factors and designing an effective model for exporting cultural products in the scientific community is remarkable. The research method used in this research is a qualitative-quantitative mixture. First, the factors affecting the export marketing of more than 120 factors in the literature of the research were identified and then, using the "seven-stage comprehensive method", 33 important factors were identified and case exploratory factor analysis. In the quantitative analysis, 29 factors that have been confirmed by factor load have been classified by main components analysis in six concepts and identified as a model for success in marketing the export of cultural products. According to the results of the research, it can be said that the process of exporting cultural products depends to a large extent on the perceptions and interactions of the customer that derives from the company's capabilities and product features that are known as effective internal characteristics, and the influential external characteristics are located the second rank.

Islamic Republic of Iran has achieved partial success in establishing its cultural products in the international arena which has received considerable endorsement by the public in many countries. However, it is widely believed that current status of such cultural products does not yet fully resemble its full potential and has not secured a permanent place in the market. We believe this could be achieved through creating demand or responding to such existing demand via devising a strategic marketing scheme. This research is aimed at the identification and design of Islamic Republic of Iran's strategic marketing scheme in the international markets as well as identification of relevant construct, dimensions measures and prioritization, evaluation and exploration of correlation among those parameters and features. This research could be categorized as an application-oriented research where it utilizes a fusion of qualitative methodologies. In order to achieve its goal, theoretical foundation of "Upper-Category" documents were analyzed using induction and features were extracted. Those features were later complimented by result of methodical consultation with an assembly of 45 experts of the field. The result was aggregated and produced 12 fundamental elements and 4 dimensions which was used to qualify validity of prior belief of relevance correlation among dimensions, elements and features indexes. Based on this outcome as well as the established priority and relevance, a 345 questionnaire filled by expert of the field in cultural product exportation was consulted and finally, current and optimal level of features indexes was achieved.

The importance of sustainability development for developing countries and their tourism is a major issue. This study presents a new approach and framework for spatial modelling of tourism products potentials (TPP) in their sustainability evaluation. The approach was developed based on the GIS multi-criteria decision analysis (MCDA) and its performance was evaluated for spatial TPP mapping in Tabriz city, Iran. To achieve this purpose, we recognized the main Components of Tourism Development indicators (CTDI) such as attractions, accommodation, services and infrastructures facilities to improving sustainable tourism, and determined their significance using the Geographic information systems (GIS). Furthermore, the uncertainty analyze was applied to diminish the inherent error in criteria weights. A GIS-based aggregation function was applied to discern the TPP map. Finally, the emphasis in this paper investigates the practical usage of GIS for the benefit of sustainable tourism development. In particular, it inquired the possible opportunities and challenges facing the adoption of GIS to assist sustainable tourism development. The purpose of this article is to map and explore existing and potential attractions, tourism services and facilities in Tabriz and to ensure that potential opportunities are available for all tourists to enjoy enjoyable experiences in order to reveal their diverse economic, social, political and cultural benefits. Build on the positive and negative aspects of their construction and present them with appropriate solutions for tourism development that lead to sustainable tourism development and infrastructure improvement.

The purpose of the research: The purpose of this study is to investigate the impact of advertising and its types on the consumption of cultural products among the families of Tehran. Methodology: The current research is applied in terms of purpose and based on the method of collecting descriptive-survey data. The statistical population of this study was Tehranian families of students of Faculty of Management, Tehran University of Science Research, which were selected using purposeful sampling of Tehranian students' families in cultural affairs management, based on a census of 97 samples. Findings: The results obtained from structural equations in Lisrel software showed that street, print, inductive, and propagation variables influenced the consumption of cultural products by respondents and had the greatest impact on street advertising with a coefficient of 0. 52 and the least impact on propaganda variable with a coefficient of 0. 32 on consumption of cultural products. Discussion and Conclusion: Advertisements can be made with the latest technology to inform cultural products. Promotion of cultural products can also affect the people of the community and will bring about the exchange of ideas and meeting the social needs of individuals.